TQS
(#2 French-language Broadcaster in Canada)

TQS is the second largest French language broadcaster in Canada and for the highly popular reality TV show 'The Loft Story' engaged Txtstation to create a highly integrated campaign involving the platforms of wireless ( via mobile phone), IVR (voice), and internet.

The campaign was for a nine week period and involved engaging the audience with an interactive entertainment experience combining commentators and live in-broadcast promotions. The voting/polling results were displayed on a real time basis during the morning and evening broadcast

Objectives

• Build one-to-one relationship with viewers through in broadcast REAL TIME graphic broadcast enhancement
• Increase TV rating and build long term relationships with viewers
• Integrate viewer responses from multiple platforms and display results real time.
• Develop new sponsorship opportunities through intergration of sponsor branding into graphics across multiple platforms.

Cost - per entry $0.99

Marketing – Loft Story had an average daily audience exceeding 1 million viewers.