|
Denise Ebright
Senior Marketing Manager
AT&T Mobility
I’ve worked over half a dozen of projects with Txtstation and are my preferred mobile marketing company. A few reasons why -
- They price reasonably and flexibly, consistently. There have been times when I needed to be super tight with my budget and they met me more than half way. I’ve constantly received more for my money from Txtstation than other competitors that I’ve worked with in the past.
- They have the fastest response time to both me, and my 3rd party clients. I admire their work ethics and can trust them to keep projects moving with minimal interaction from me once it starts with my clients. They’re great at keeping me updated and I can’t emphasize enough how excellent and impressive their customer service is.
- They produce high-quality work – they are constantly impressing and improving upon previous projects. Nothing goes stale with them; they like coming up with new ways to mobile market to our customers and properties
They’ve completely earned our business here in Northern California by their track record and quality products!
Denise
Vito Vitiello
Video Productions Department
New York Mets, Citi Field
To Whom It May Concern:
With the rapid growth of text messaging across the country, exciting new developments are taking place throughout the broadcasting and entertainment industries. The New York Mets wanted to be sure to take part in these developments as we moved into Citi Field, the team’s new world-class home. To do so, we began working with Txtstation, and have been extremely pleased with our results.
Working with Txtstation has allowed the Mets to sponsor the following features during our 2009 home games:
· Photos of the Game
· Fan Messages
· Fact or Fiction
· You Make the Call
· Txt-O-War
· Fan Choice Awards
· Fan Forum
All of these features have garnered significant fan response, and have added to our ballpark’s fan-friendly programming. Also, throughout the season, Txtstation staff has been more than helpful in creating new concepts and graphics, even on short notice.
Please don’t hesitate to contact me if you would like to find out any further information.
Sincerely,
Vito Vitiello
Jeff Proctor
Vice President / Senior Executive Producer
KCBS/KCAL Sports
With the rapid growth of txt messaging across the country, I would like to bring to your attention an exciting new development in the broadcast industry that can provide significant benefits for many parts of our business. KCBS and KCAL9 have been using a system called TXTSTATION TV for over 12 months and is the advent of "Real Time" TXT to TV which for broadcasters such as us has provided:
- The capability for viewing audience results in real time on television for polling competitions
- It provides new and/or incremental income streams
- Enhances existing, or creates new sponsorship features and provides the capability to offer integrated solutions for advertisers/sponsors
- Creates audience databases for future promotions or programming alerts
- Market research and TV ratings analysis
- Additional information for negotiation activities with rights holders given the audience data collected
More recently, you would have seen Txlstation Global Marketing's Txt-to-TV solution on our live NBA broadcasts of the LA Lakers games and before that on our Raiders Pre-scason NFL live broadcasts as well as our coverage of Angels baseball.
With the LA Lakers season broadcast we achieved a significant increase in advertising revenues and with the NFL Raiders broadcast the results of the Txt-to-TV campaign were outstanding. In addition to an increase in ad revenues we had up to 5% of the total viewing audience participating in the text competition during the live broadcast and subsequently 37% of these participants continued to participate in txt trivia questions, 1.5% purchased merchandise, and 20% provided demographic information.
Our commentators welcomed the real time interaction as it gave them the unique opportunity to directly communicate with the fans as they were watching the broadcast.
Such interactivity can only lead to enhancing the network's name as being at the forefront of delivering to our audience an enhanced viewing experience, and delivering greater value for our advertisers/sponsors.
Roger Ross
Director of Communications and Internet Services
San Jose Sharks / SVSE
Using txtstation's live dynamic soluton for our in-stadium wireless voting has taken our program to another level. We have used wireless voting programs previously, but have been extremely pleased with the eye-catching results when the real time aspect appears on our arena's high definition scoreboard. It is truly impressive to see.
We also use the same technology to have our fans watching on television decide who the intermission interview will be and are currently exploring other ways to utilize txtstation's products.
Our contacts at txtstation have been terrific to work with and have been very responsive whenever we have had a question or request.
Their technology has recently allowed us to begin a SMS marketing campaign that we are sure will quickly become an efficient way to move last minute tickets and increase our bottom line.
|
