Lenny Daniels
Sr. Vice President, Sports Production and New Media
Turner Sports Inc.
In January 2006 TNT SPORTS integrated the Txtstation service into our production environment enabling us to offer mobile marketing solutions in broadcast. Following the successful trial which we elected to shorten, we then deployed Txtstation's offering on our nationwide NBA broadcast every Thursday night

Furthermore, we placed the Txtstation graphics within our highly rated All-Star television coverage, with our commentary team asking the viewers to vote for the greatest all-time dunk. The response has been very gratifying, particularly the All-Star events which achieved the highest number of TXT message votes in a single hour.

Having a real-time graphics option within our program, which is being powered by cell phones, achieves a new and unique option to interact with our viewers, and the playoffs promotion is workuig well to engage the audience in our ongoing NBA coverage.

This letter serves as confirmation that we value the Txtstation service and the benefits we derive from it, and look forward to the continuing development of this relationship.

Jeff Proctor
Vice President / Senior Executive Producer
KCBS/KCAL Sports
With the rapid growth of txt messaging across the country, I would like to bring to your attention an exciting new development in the broadcast industry that can provide significant benefits for many parts of our business. KCBS and KCAL9 have been using a system called TXTSTATION TV for over 12 months and is the advent of "Real Time" TXT to TV which for broadcasters such as us has provided:

• The capability for viewing audience results in real time on television for polling competitions
• It provides new and/or incremental income streams
• Enhances existing, or creates new sponsorship features and provides the capability to offer integrated solutions for advertisers/sponsors
• Creates audience databases for future promotions or programming alerts
• Market research and TV ratings analysis
• Additional information for negotiation activities with rights holders given the audience data collected

More recently, you would have seen Txlstation Global Marketing's Txt-to-TV solution on our live NBA broadcasts of the LA Lakers games and before that on our Raiders Pre-scason NFL live broadcasts as well as our coverage of Angels baseball.

With the LA Lakers season broadcast we achieved a significant increase in advertising revenues and with the NFL Raiders broadcast the results of the Txt-to-TV campaign were outstanding. In addition to an increase in ad revenues we had up to 5% of the total viewing audience participating in the text competition during the live broadcast and subsequently 37% of these participants continued to participate in txt trivia questions, 1.5% purchased merchandise, and 20% provided demographic information.

Our commentators welcomed the real time interaction as it gave them the unique opportunity to directly communicate with the fans as they were watching the broadcast.
Such interactivity can only lead to enhancing the network's name as being at the forefront of delivering to our audience an enhanced viewing experience, and delivering greater value for our advertisers/sponsors.

Roger Ross
Director of Communications and Internet Services
San Jose Sharks / SVSE
Using txtstation's live dynamic soluton for our in-stadium wireless voting has taken our program to another level. We have used wireless voting programs previously, but have been extremely pleased with the eye-catching results when the real time aspect appears on our arena's high definition scoreboard. It is truly impressive to see.

We also use the same technology to have our fans watching on television decide who the intermission interview will be and are currently exploring other ways to utilize txtstation's products.

Our contacts at txtstation have been terrific to work with and have been very responsive whenever we have had a question or request.

Their technology has recently allowed us to begin a SMS marketing campaign that we are sure will quickly become an efficient way to move last minute tickets and increase our bottom line.

Dean Calvert
Managing Director
IMG
“Txtstation's campaigns allow our sponsors to reach their target market at specific times and places with branded messages while providing an entertaining interactive experience. They are a both a trusted partner and an expert technology provider for our events”

Greg Price
Marketing Manager
Motorsport IMG
"Thanks to TXTStation, we now have a direct relationship with our audience enabling us to market future events with an added bonus of a new revenue stream.”

Dawn D'Agostino
Producer
Angels Baseball
KCAL9
“Obviously there's a monetary value for whatever sponsors are involved, but the biggest thing is it gets the fans involved immediately…Interaction is what we always look for, we always look for feedback…The way (Txtstation) set it up was perfect, the bars, the percentages, the faces. They do a great job with their artwork and matching the look of the network”