During its annual Thanksgiving event, the University of Texas Longhorns battled the Texas A&M Aggies in the highest attended college football game this season.  At the same time, Txtstation worked in conjunction with Earl Miller Productions and Host Communications to create a live, in-game SMS campaign that was designed to enhance the experience for all of those involved.

Amid the gridiron action, fans were periodically treated with a real time trivia feature on the video board.  In addition to the ongoing entertainment, one lucky fan went home with an official State Farm Lone Star Showdown prize package.