UFC 66 is the latest indication of how the Ultimate Fighting Championships has and will continue to be an exciting fixture in our mainstream culture.  The event featured the heavyweight title bout between Chuck Liddell and Tito Ortiz.  A sold out crowd of 14,607 people in the MGM Grand watched the action live, while countless other fans tuned in via Pay-Per-View.

Prior to the fight, fans were asked to voice their opinion on the outcome of the fight. They were able to vote via their mobile phones and online at UFC.com.  Together, the two mediums combined for over 90,000 total votes.  Equally important, the fans were able to interact with the broadcast and the UFC brand.