For the second consecutive season Txtstation provided it services to KCBS/KCAL, the local CBS affiliate in Los Angeles, and showcased its capabilities in 43 Lakers broadcasts.  From “Which player will be the greatest addition to the Lakers this year?” to “What is Dr. Jerry Buss a doctor of?”, viewers were able to weigh in on a variety of opinion and trivia-based questions.

At the same time, CarMax and Carl’s Jr. split the sponsorship time around the feature, allowing them to interact with the viewers.  Bounceback offers for both outlets were sent to all those that participated at home.