The Dallas Stars and Txtstation announced their partnership with the unveiling of two new in-game features for the 2007-2008 NHL season. 

Leading up to the action on the ice and during intermissions, fans will be able to interact live with the videoboard.  Fans will use their phone and send their unique text messages to 88222 and within seconds the message appears live on a scroll across the screen, providing a fun and entertaining experience for all.  During timeouts, fans will also have the chance to weigh-in on the poll of the day.  Two or three options are provided and fans simply pick their choice and send the message.  The results show up in real time as the percentages move based on the responses coming in.

“Txtstation appealed to us for a variety of reasons.  Their customized graphics are top-quality and more importantly, our fans love the interaction.  Everyone has a blast with this!” said Chandler Merritt, Producer of Game Night Operations for the Dallas Stars. 

“The Dallas Stars approached us as they were looking for a real time solution that would increase participation and open up a one-to-one dialogue with their fan base.  We jumped at the opportunity to work with a quality NHL team such as the Dallas Stars and the results thus far have been outstanding” said Michael Falato, Director of Sales and Business Development for Txtstation