New York – (July 11, 2008)

Today the Arena Football League and Txtstation announced their partnership by unveiling their plans surrounding a real time text messaging promotion for the duration of the 2008 playoff games and Virgin Mobile ArenaBowl XXII New Orleans. 

Fans at each of the games will be able to interact live with the video board by sending a text message from their mobile phone to 55333 and vote on who they think should be the Totally Unlimited Virgin Mobile MVP of the Game.  Within seconds their vote will appear live on the screen, providing a fun and entertaining experience for all.  The results show up in real time as the percentages move based on the responses coming in.

“Txtstation has a very unique niche in the mobile marketing space, their customized graphics are broadcast quality and real time, and more importantly, our fans love the interaction,” said Michael McNeil, Vice President of National Sales for the Arena Football League. 

“The Arena Football League approached us as they were looking for a real time solution to help activate their new title sponsorship with Virgin Mobile.  Our unique capabilities allow the fans to interact with the brand, increase participation, and open a one-to-one dialogue with the fans.

We jumped at the opportunity to work with the Arena Football League,” said Michael Falato, Vice President of Sales and Business Development for Txtstation. 

Virgin Mobile ArenaBowl XXII will be played at New Orleans Arena on Sunday, July 27th at 3p.m. ET (ESPN on ABC; ABC HD)  

About Arena Football League:

Often recognized as one of the nation’s most affordable and fan-friendly sports leagues, the Arena Football League began its 22nd season in March with 17 teams. It enters its second year of a five-year agreement with ESPN. On the strength of its Mission Statement and Fans’ Bill of Rights, the AFL is the second-longest running football league in U.S. history.

About Txtstation: 

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, internet, and landlines. Txtstation creates one to one ‘real time’ dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast.  Since 2004, we have been at the forefront of mobile interactivity designing ‘live’ integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.

CONTACT(S):

Michael McNeil

Vice President of National Sales               

Arena Football League

212.252.7555

mmcneil@arenafootball.com

Michael Falato

Vice President of Sales and Business Development

Txtstation

512.535.5381                   

michael@txtstation.com