Chicago, IL - (September 9, 2008)

Today the Big Ten Network and Txtstation announced their partnership by unveiling their plans surrounding a real-time text-messaging promotion for the 2008-2009 academic year.

 
Viewers will be able to interact live with Big Ten Friday Night Tailgate Presented by Nissan by sending a text message from their mobile phone.  Pending the necessary review and approval, the text message would then appear on the screen, providing instant gratification to the viewer for playing a role in the broadcast. In addition, the Big Ten Network will be utilizing Txtstation’s real-time, broadcast-quality graphics solution to implement text polling during its broadcasts. 

"By implementing Txtstation’s text-to-screen and real-time text-polling solutions, we’re able to allow fans to truly participate in our programming. Txtstation was able to customize their application to be compatible with our existing technology and ensure high-definition quality," said Michael Calderon, Director of New Media for the Big Ten Network.
 
"The Big Ten Network and Txtstation are a perfect fit. They were looking for new ways to engage their viewers and we are always looking to align with a market leader.  Our unique, high-definition capabilities encourage participation, allow the fans to interact with the brand, and subsequently, a one-to-one dialogue with the viewers is created.   Needless to say, we are very excited to have the opportunity to work with the Big Ten Network," said Michael Falato, Vice President of Sales and Business Development for Txtstation. 

About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, internet, and landlines phones.
 
Txtstation creates one to one 'real time' dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast.  Since 2004, we have been at the forefront of mobile interactivity designing 'live' integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.  www.txtstation.com 

About the Big Ten Network
The Big Ten Network is the first national network dedicated to covering one of the premier collegiate conferences in the country. With approximately 400 live events, and nearly all of them in HD, the network is the destination for Big Ten fans across the country and allows fans to see their favorite team, regardless of where they live. Operating 24 hours a day, 365 days a year, the Big Ten Network showcases a wide array of classic-to-current sports and televises more NCAA-sponsored sporting events and women's sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation's finest universities. Each year, the network televises approximately 35 football games, 105 regular season men's basketball games, 55 women's basketball games, dozens of Big Ten Championship events, a nightly studio show, coaches' shows and classic games. Available to all cable and satellite providers nationwide, the network currently has agreements with AT&T U-Verse, Charter, Comcast, Cox, DirecTV, DISH Network, Mediacom, Time Warner Cable, Verizon FiOS and 230 cable operators.

For updated information on the Big Ten Network, go to www.BigTenNetwork.com.