Austin, TX - (October 7, 2008) Raycom Sports, a leading sports marketing, event management and production firm, and Txtstation Global Limited announced a partnership that will result in a unique in-broadcast mobile feature. The promotion, titled “Txt-of-War”, is a one-of-a-kind voting feature in which two options are pitted against each other while the viewers at home decide the outcome by voicing their opinion via text messaging.
During each live college football game broadcast on Raycom Sports, the “Txt-of-War” feature will be presented and a new question pertaining to the schools and their respective teams will be posed to the viewers. At the same time, viewers are encouraged to take out their mobile phone and send a text message to 55333 in order to cast their vote. Within a few seconds of pressing send the vote appears live on the graphic and the two percentages adjust accordingly. On top of that, the voting option receiving the majority of the votes ‘pulls’ the rope closer to its side of the graphic and thus wins the contest upon conclusion of the feature. Alltel Wireless will be the title sponsor of the feature.
"We always have our partners and their activation goals top of mind and in this case, with Alltel Wireless, an in-broadcast text messaging feature seemed to make perfect sense. Txtstation really put some original thinking into the concept and as a result we have a compelling feature for our viewers and more importantly, a unique promotion for Alltel Wireless,” said Colin Smith, Vice President of Distribution & New Media for Raycom Sports. “We are continually deriving new and unique ways to integrate mobile, and more specifically, our real time solution, into sports and entertainment. The “Txt-of-War” concept is simply the latest example of that fact and we are thrilled to have the chance to roll it out with Raycom Sports,” said Michael Falato, Vice President of Sales and Business Development for Txtstation. |
