Chyron Press contact:
David Cunningham
Manor Marketing
Tel: + 44 1420 544242
david@manormarketing.tv
Chyron Ccontact:
Michelle Ingram
Chyron
Tel: +1 631 845 2051
michelle@chyron.com
Txtstation Content:
Michael Falato
Txtstation
Tel: +1 512 535 5381
Michael@txtstation.com
Images available on request
CHYRON ANNOUNCES INTEGRATION WITH
TXTSTATION AND AXIS CONTENT CREATION SERVICE
Melville, NY, XX March 2009: Chyron (NASDAQ: CHYR) and Txtstation today announced the integration of Txtstation’s "Txtstation Lite" product with Chyron's AXIS web-based content creation services. Now AXIS clients can build interactive mobile campaigns - using AXIS content creation and management tools - quickly and cost effectively. This level of integration provides users with unprecedented workflow, tracking, order management and reporting structures. The move further broadens the range of services both companies can offer our clients.
Txtstation Lite, a web and Flash-based application, is the industry leader for mobile campaign displays. Graphics can easily be created and edited for voting, trivia, text or pix-to-screen, sweepstakes and a variety of other mobile applications. By ensuring a dedicated space within the AXIS platform, users will be able to log in to Txtstation Lite from any geographic location and have access to a wider toolset to engage viewers.
AXIS Graphics is the world’s first online content creation system and changes the way broadcasters and new media providers generate, produce and manage graphics. AXIS Graphics is an array of browser-based services unique to Chyron that can be customized to a user’s proprietary brand, offering high resolution maps; real-time weather displays; 3D charts and graphics; financial quotes; and a vast and growing toolset to create up-to-the-minute news graphics.
Txtstation Vice President of Sales and Business Development Michael Falato added, "We are honored to be chosen by Chyron. They are a highly respected name brand in the industry for very good reason. Txtstation Lite is a turn-key product that many of our broadcasting clients are already taking advantage of and this partnership will help us to carry our mobile message even further."
Chyron Chief Operating Officer Kevin Prince said, "Txtstation Lite is an impressive product and is a proven entity in the mobile marketing space. Txtstation has wide experience in delivering mobile interactive broadcast-quality graphics and is a natural fit with our AXIS suite of web services. We constantly strive to make graphics workflow more efficient and inclusive for our clients and this partnership meets that goal."
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About Chyron
As the pioneer of Graphics as a Service for all digital video media Chyron continues to define the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as a leader in the industry with sophisticated graphics offerings that include Online, Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions, and the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services please visit the Company's websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR).
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment allowing broadcasters, event owners, sponsors and general media to communicate with consumers directly through mobile phones, internet, and landlines.
Txtstation creates one to one 'real time' dialog with consumers at Live events, concerts and through various broadcast/media channels. Since 2001, Txtstation has been at the forefront of mobile interactivity designing 'live' integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa.
www.txtstation.com
