New York, NY - (January 19, 2009) Today, CBS College Sports Network and Txtstation Mobile Marketing announced their partnership by unveiling their plans surrounding a real time text messaging broadcast graphics for the 2009 college basketball season.

Viewers will be able to interact live within the game by sending a text message from their mobile phone or voting online which will be shown on air, in real time, with a high definition graphic provided by Txtstation.  "Txtstation has a very exciting solution.  I have been looking for a real time broadcast-quality graphics solution that allow fans to text in or use our website to interact with the broadcast and announcers.  Txtstation was able to customize their graphics with our existing look and feel and ensure high definition quality," said Ross Malloy, Vice President of Production for the CBS College Sports Network.  "Txtstation has already worked with the NFL Today show, KCBS, & Champ Car through CBS and is a trusted partner, we are excited that we can provide our viewers a way to interact in the broadcast and allow our advertisers to engage our great viewers through Txtstation’s solutions."  said Michael Jaquet, Vice President of Sales for CBS College Sports.
 
"The CBS College Sports Network and Txtstation are a perfect fit. They were looking for new ways to engage their viewers, and they very passionate about delivering a compelling interactive solution.  Our unique, high definition capabilities encourage participation, allow the fans to interact with the brand, and subsequently, a one-to-one dialogue with the viewers is created.   We are very excited to have the opportunity to work with the CBS College Sports Network," said Michael Falato, Vice President of Sales and Business Development for Txtstation.