Austin, TX - (March 4, 2009) Txtstation and Information Display and Entertainment Association (IDEA) announced today that the two entities will be partnering to create interactive mobile campaigns to help engage its members inside and  outside of the conference gatherings.

The campaign will consist of three different tactics – voting and polling, text-to-screen and pix-to-screen – and it will live on the IDEA website.  The tactics will allow attendees and site visitors to voice their opinion and interact with IDEA and they will regularly rotate so the content can remain fresh.  For example, attendees can share pictures from the last event, send a text message to share a suggestion, or simply vote on their favorite part of the conference.     

 
"Our attendees are always interested in learning about new ways to engage and interact.  By partnering with Txtstation we are exposing them to the power of mobile while simultaneously providing them with a public forum for sharing memories, voting on a particular idea or question, or sharing new ideas.  Plus it’s fun and easy to implement," said Liz Burke Brown, Executive Director for IDEA.

 
"We are thrilled to have the opportunity to partner with the industry leader in event presentation.  They understand the importance of being creative and having fun and we believe mobile is a perfect medium for doing so," said Michael Falato, Vice President of Sales and Business Development for Txtstation. 

About IDEA
Founded in 1983, the Information Display and Entertainment Association has been the leading professional association for members of the Game Ops industry for over 25 years.  Through its various offerings, the organization seeks to foster, cultivate and maintain the high professional, educational, creative, and technical standards of its members in all areas of game presentation.  Additionally, IDEA provides a forum for the encouragement and promotion of free and voluntary discussion and exchange of ideas and information among its members.