Txtstation Global Marketing and Plaza Media offering real time interactive TV Mobile Phone Technology to the sports market.
Munich, Germany
Txtstation and Plaza Media GmbH announced today a partnership to launch a new viewing experience for European sports fans using their mobile phone.
Txtstation TV, Txtstation’s innovative technology for interactive television, will be implemented by Plaza Media during live in game sports broadcasts. The collaboration covers a broad range of sports for German-language live TV, enabling a closer integration for the fans into the viewing experience through fan participation through TXT/SMS voting while offering viewers the chance to win prizes.
Plaza Media GmbH, an EM.TV Group company, is one of the leading full-service TV providers and the largest German sports TV producer. Plaza will be using their relationships to offer broadcasters a unique turn key solution effective immediately.
Matt Coleman President of Txtstation stated ‘The Txtstation experience engages viewers in real time and creates new standards in broadcasting where a sponsor can now integrate their brand within a game, while the broadcaster drives TV ratings’.
The Txtstation TV animated graphics collate and display the viewer’s votes instantly and allow programmable triggers based on actual responses, ensuring maximum participation while capturing the excitement only a live sports event can offer.
Txtstation also will collect valuable data such as demographic information, and also offer the viewers to join mobile clubs. This is a great way to communicate with the viewers for up and coming broadcasts and market directly to fans, while offering special incentives to club members.
Robert Adams Director of broadcast states "The interactive service is not only a unique extension to an event as far as fans are concerned, but also a valuable new marketing channel and offers a new revenue stream for Plaza Medias clients’.
Txtstation has developed the system with broadcast quality graphics, and the hardware is set up with the outdoor broadcast vans at the game, and working with the director and programming teams, the results are displayed at designated times, with commentator support. The system also allows for cross-border integration of participants for international broadcasts.
About Plaza Media GmbH: www.plazamedia.de
Plaza Media GmbH, an EM.TV Group company, is one of the leading full-service TV providers and the largest German sports TV producer.
Plaza Media has been producing major international sports events and entertainment for years, for leading customers like DSF, Premiere, 9Live, ARD, ZDF, SAT.1, ProSieben, RTL, RTL II or Walt Disney Television International. Plaza Media is also a leading provider of photo and video MMS productions, including video clips for mobile devices and the internet, and has been providing innovative new media services in addition to its broadcast services for a number of years.
Plaza Media is Germany's biggest TV sport producer and one of the major-league players in Europe. Football and Formula 1, basketball and boxing, tennis, the Olympics and much, much more – we put them all on millions of television screens. Or send it to the internet or your wireless device as video MMS. We produce "Bundesliga- Konferenz," all Champions League games, ice hockey, Formula 1, boxing and basketball for Premiere.
For further information, please contact:
Robert Adams ,
Director of Outdoor Broadcasts
Phone: +49 89 9963360
Münchener Strasse 101,
85737 Ismaning, Germany
PLAZAMEDIA GmbH TV & Film Produktion |
